Customer Relationship Excellence Awards

Chairman's Introduction

elcome to the 10th annual Asia Pacific Customer Relationship Excellence Awards (CRE Awards).

The Customer Relationship Excellent (CRE) Awards has recognized many industry leaders and professionals for their customer centric service innovation. The participants have come from more international cities and business sectors in both corporate and individual categories, all demonstrating their business successes, best practices and leadership on CRE.

In 2011, APCSC celebrated her 13th anniversary in promoting customer relationship excellence in the Asia Pacific region, APCSC is very proud to witness how CRE Awards winners continue to bring new service levels, quality standards and benchmarks to shape the future directions of business practices in making Asia Pacific a better place to live and do business!

The Customer Service Quality Standard (CSQS) is the fundamental model for CRE Awards judging criteria, the participants have learned greatly from the best practices and world class standards to better prepare for the CRE Awards assessment and benchmarking process. The CSQS is instrumental in improving customer oriented corporate governance and balanced scorecard managing stakeholders of the award participants and further recognizing the CRE Awards winners. It is highly recommended that all CRE Awards participating companies attend the Certified Analyst and Auditor (CCSA) global certification program and implement the CSQS to meet and exceed the CRE Awards assessment criteria.

Through the prestigious CRE Awards, Asia Pacific business leaders are able to share experiences and learn from one another amongst the World-Class CRE leaders and achieve the goal of market leadership and gain international recognitions.

On behalf of the Asia Pacific Customer Service Consortium, I wish you business success and Customer Relationship Excellence!

Jason Chu

Chairman of Asia Pacific Customer Service Consortium

2010 Award Winners Group Photo

Mr. Basker Rangachari, Chief Marketing Officer, Consumer Banking, Standard Chartered Bank (Hong Kong), received the CRM Director of the Year from Mr. Brett Whitford , Executive Director of Customer Service Institute of Australia.

2010 Customer Relationship Excellence Winner Statement:

"We are honored and privileged to receive the “Customer Relationship Excellence” award, presented by the “Asia Pacific Customer Service Consortium”, for the second consecutive year. What makes us especially proud is that two of our bank executives are being concurrently honored as “CRM Director of the Year” and “CRM Manager of the Year”. Being a customer-focused bank, we strive to continually enhance our services to exceed customers’ expectations. Our aim is to provide fast, friendly and accurate service whilst delivering holistic solutions to meet our customers’ financial needs. By focusing on building a long-term relationship with them, we believe this will lead to our customers recommending Standard Chartered Bank to their friends and colleagues. We thank APCSC for this great recognition of our leadership position in the Hong Kong banking industry.”

Ms. Mary Huen, Country Head, Consumer Banking,
Standard Chartered Bank (Hong Kong) Limited