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CRM
Senior Executive Forum
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Speakers:
Mr.
William Yeung
Director of Customer Service,
SmarTone Mobile Communications
Ltd
Topic: Customer
Loyalty : Propositions and Execution at Contact Center
(Case Study)
Mr.
Jason Chu
Chairman, Hong Kong Customer Service Consortium
Topic: How to Excel in Customer Relationship
Excellence
Mr. Chu is the Founder
and Chairman of Hong Kong Customer Service Consortium (HKCSC). He is the
pioneer of innovative Customer Service Research including Call Center
and CRM Benchmarking in Asia Pacific, Customer Satisfaction and Aspiration
Survey and eSurvey on Internet Banking, Internet Securities and Internet
Purchasing, and other international standards in Australia and the
United States.
Mr. Chu is the Industry
Visionary to build a Global Certification with international bodies
in the USA, Australia, China and other countries for the Customer
Service and Support Industry to develop professionalism and career
development for the call center and customer service industry, including
the Certified CRM Director, Certified Call Center Manager and Certified
Call Center Professional training curriculum.
Mr. Chu received his
BSc and MSc degrees in Industrial Engineering and Operations Research
from the University of California, Berkeley. He is the President
of the University of California Alumni Association in Hong Kong and
a Guest Lecturer at the Hong Kong University of Science and Technology
and other universities. He is an instructor and speaker in high demand
at various training workshops and international conferences on Call Center
and Customer Relationship Management Strategy.
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